Style is the dress of thoughts.
Lord Chesterfield, 18th c.
[Poetry] impels the soul to a longing for utterance; it brings forth strange and unheard-of creations of the mind; it arranges these meditations in a fixed order, adorns the whole composition with unusual interweaving of words and thoughts; and thus [poetry] veils truth in a fair and fitting garment of fiction.
Giovanni Boccaccio, 14th c.
Five virtues of style coming soon...